Turn causal truth into client advantage
Show clients what's driving profit — and grow with them as it compounds.
Show clients what's driving profit — and grow with them as it compounds.
Show clients what's driving profit — and grow with them as it compounds.
Show clients what's driving profit — and grow with them as it compounds.
Promo Physics™ extracts the incremental profit hiding in your client's media and promotions — so clients reinvest with confidence, and your agency grows with every client that does.
Turn causal truth into client advantage
Show clients what's driving profit — and grow with them as it compounds.
Promo Physics™ extracts the incremental profit hiding in your client's media and promotions — so clients reinvest with confidence, and your agency grows with every client that does.
The blind spot
The blind spot
Attributed reporting does not
establish incremental profit.
Attributed reporting does not
establish incremental profit.
Attributed reporting does not establish incremental profit.
Attributed reporting does not establish incremental profit.
The client's media reporting looks complete, but promotional incentives remain outside the economic model.
The client's media reporting looks complete, but promotional incentives remain outside the economic model.
The client's media reporting looks complete, but promotional incentives remain outside the economic model.
Performance changes during offers and holidays, yet missing behavioral and promotional effects make it difficult to isolate promotion, media, seasonality, and pull-forward.
Performance changes during offers and holidays, yet missing behavioral and promotional effects make it difficult to isolate promotion, media, seasonality, and pull-forward.
Performance changes during offers and holidays, yet missing behavioral and promotional effects make it difficult to isolate promotion, media, seasonality, and pull-forward.
Finance questions the quality of growth while marketing and the agency use different evidence.
Finance questions the quality of growth while marketing and the agency use different evidence.
Finance questions the quality of growth while marketing and the agency use different evidence.
The client expects recommendations on offers and margin, not another attributed-performance summary.
The client expects recommendations on offers and margin, not another attributed-performance summary.
The client expects recommendations on offers and margin, not another attributed-performance summary.
Beyond better measurement
Stronger evidence deepens client trust, and expands the agency's strategic role.
Stronger evidence deepens client trust, and expands the agency's strategic role.
Stronger evidence deepens client trust, and expands the agency's strategic role.
![](data:image/svg+xml,<svg display="block" id="628189729" role="presentation" viewBox="0 0 32 32" xmlns="http://www.w3.org/2000/svg"><g fill="transparent" height="23.998219444485656px" id="JEHiObZUD" transform="translate(4 4)" width="23.99814222717285px"><path d="M 23.96 12.923 C 23.452 19.298 18.033 24.155 11.641 23.964 C 5.248 23.773 0.129 18.601 0.002 12.207 C -0.124 5.813 4.787 0.443 11.167 0" fill="transparent" height="23.969220115872382px" id="Jpnkry1OT" stroke-dasharray="" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.5" stroke="rgb(255, 255, 255)" transform="translate(0 0.029)" width="23.960147207322507px"/><path d="M 10.7 14.012 C 9.782 16.375 7.376 17.812 4.86 17.502 C 2.344 17.192 0.36 15.213 0.044 12.698 C -0.273 10.182 1.159 7.773 3.519 6.849 M 5.549 11.999 L 10.164 7.384 M 10.164 7.384 L 13.857 8.307 L 17.549 4.615 L 13.857 3.692 L 12.934 0 L 9.24 3.692 L 10.163 7.384 Z" fill="transparent" height="17.54404734671085px" id="NGCiLf2WQ" stroke-dasharray="" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.5" stroke="rgb(255, 255, 255)" transform="translate(6.449 0)" width="17.5491065826416px"/></g></svg>)
Differentiate your agency
Bring clients an integrated view of how media, promotions, and margin work together to create incremental profit.
Differentiate your agency
Bring clients an integrated view of how media, promotions, and margin work together to create incremental profit.
![](data:image/svg+xml,<svg display="block" id="810375565" role="presentation" viewBox="0 0 32 32" xmlns="http://www.w3.org/2000/svg"><path d="M 14.667 8 L 9.333 13.333 L 6.667 10.667 M 21.333 9.553 C 21.333 18.311 14.709 22.237 11.901 23.508 L 11.897 23.511 C 11.603 23.644 11.455 23.711 11.119 23.768 C 10.819 23.805 10.516 23.805 10.216 23.768 C 9.943 23.723 9.678 23.635 9.432 23.508 C 6.624 22.238 0 18.311 0 9.553 L 0 4.267 C 0 2.773 0 2.027 0.29 1.456 C 0.546 0.954 0.954 0.546 1.457 0.291 C 2.026 0 2.773 0 4.266 0 L 17.066 0 C 18.56 0 19.306 0 19.876 0.29 C 20.379 0.547 20.786 0.953 21.043 1.456 C 21.333 2.026 21.333 2.772 21.333 4.263 Z" fill="transparent" height="23.795749154539962px" id="zRUd__9Md" stroke-dasharray="" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.5" stroke="rgb(255, 255, 255)" transform="translate(5.333 4)" width="21.333px"/></svg>)
Defend renewals
Provide stronger evidence and a clearer decision narrative.
![](data:image/svg+xml,<svg display="block" id="1226932847" role="presentation" viewBox="0 0 32 32" xmlns="http://www.w3.org/2000/svg"><path d="M 6.128 16.467 C 6.523 16.104 7.133 16.117 7.512 16.496 C 7.891 16.875 7.904 17.485 7.541 17.88 L 3.415 22.005 L 6.333 22.005 C 6.833 22.005 7.256 22.374 7.324 22.869 L 7.334 23.005 C 7.334 23.557 6.886 24.005 6.334 24.005 L 1 24.005 C 0.448 24.005 0 23.557 0 23.005 L 0 17.672 C 0 17.12 0.448 16.672 1 16.672 C 1.552 16.672 2 17.12 2 17.672 L 2 20.592 Z M 17.673 24.005 C 17.121 24.005 16.673 23.557 16.673 23.005 C 16.673 22.453 17.121 22.005 17.673 22.005 L 20.588 22.005 L 16.467 17.88 C 16.117 17.53 16.075 16.977 16.369 16.579 L 16.467 16.467 C 16.857 16.077 17.49 16.077 17.88 16.467 L 22.007 20.595 L 22.007 17.672 C 22.007 17.173 22.376 16.75 22.871 16.682 L 23.007 16.672 C 23.559 16.672 24.007 17.12 24.007 17.672 L 24.007 23.005 C 24.007 23.557 23.559 24.005 23.007 24.005 Z M 6.333 0 C 6.885 0 7.333 0.448 7.333 1 C 7.333 1.552 6.885 2 6.333 2 L 3.417 2 L 7.541 6.127 C 7.89 6.477 7.931 7.03 7.637 7.428 L 7.54 7.541 C 7.15 7.931 6.517 7.931 6.127 7.541 L 2 3.41 L 2 6.334 C 2 6.834 1.631 7.257 1.136 7.325 L 1 7.335 C 0.448 7.335 0 6.887 0 6.335 L 0 1 C 0 0.448 0.448 0 1 0 Z M 23.007 0 C 23.559 0 24.007 0.448 24.007 1 L 24.007 6.333 C 24.007 6.885 23.559 7.333 23.007 7.333 C 22.455 7.333 22.007 6.885 22.007 6.333 L 22.007 3.412 L 17.88 7.54 C 17.53 7.89 16.977 7.931 16.579 7.637 L 16.467 7.54 C 16.077 7.15 16.077 6.517 16.467 6.127 L 20.589 2 L 17.673 2 C 17.174 2 16.751 1.631 16.683 1.136 L 16.673 1 C 16.673 0.448 17.121 0 17.673 0 Z" fill="rgb(255, 255, 255)" height="24.005000092636255px" id="jWhSZDDyy" transform="translate(4 4)" width="24.007000092636257px"/></svg>)
Expand scope
Add measurement, optimization, and planning work around the existing relationship.
![](data:image/svg+xml,<svg display="block" id="338489548" role="presentation" viewBox="0 0 32 32" xmlns="http://www.w3.org/2000/svg"><g fill="transparent" height="23.999499691978556px" id="RtjxLSB9_" transform="translate(6.667 4)" width="18.66700018788923px"><path d="M 0 9.334 L 0 5.334 C 0 2.388 2.388 0 5.333 0 C 8.279 0 10.667 2.388 10.667 5.334 L 10.667 9.334" fill="transparent" height="9.3335px" id="ASJPvB_fr" stroke-dasharray="" stroke-linecap="round" stroke-linejoin="miter" stroke-miterlimit="10" stroke-width="1.5" stroke="rgb(255, 255, 255)" transform="translate(4 0)" width="10.66700000000003px"/><path d="M 0 0 L 18.667 0 L 18.667 12 C 18.667 12.707 18.386 13.386 17.886 13.886 C 17.386 14.386 16.707 14.667 16 14.667 L 2.667 14.667 C 1.194 14.667 0 13.473 0 12 Z" fill="transparent" height="14.667000187889201px" id="TV_bbyMqF" stroke-dasharray="" stroke-linecap="butt" stroke-linejoin="round" stroke-width="1.5" stroke="rgb(255, 255, 255)" transform="translate(0 9.332)" width="18.667000187889244px"/><path d="M 0 0 L 0.013 0 L 0.013 0.013 L 0 0.013 Z" fill="transparent" height="1px" id="ao2J3Wo0_" stroke-dasharray="" stroke-linecap="butt" stroke-linejoin="round" stroke-width="2.25" stroke="rgb(255, 255, 255)" transform="translate(12.667 16.668)" width="1px"/></g></svg>)
Reduce churn risk
Identify leakage, displacement, and value-destroying mechanics before finance escalates.
Reduce churn risk
Identify leakage, displacement, and value-destroying mechanics before finance escalates.
![](data:image/svg+xml,<svg display="block" id="733831408" role="presentation" viewBox="0 0 32 32" xmlns="http://www.w3.org/2000/svg"><g fill="transparent" height="30.0000002889344px" id="we80hbDcg" transform="translate(4.83 1)" width="23.169963836669922px"><path d="M 0 11 L 0 8 C 0 4.95 3 2 3 0" fill="transparent" height="11px" id="L7x05S2h5" stroke-dasharray="" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.5" stroke="rgb(255, 255, 255)" transform="translate(6.17 11)" width="3px"/><path d="M 18.17 22 L 18.17 11 C 18.17 7.134 15.036 4 11.17 4 C 11.17 1 8.837 0 6.17 0 L 6.17 4 L 0.837 7.81 C 0.399 8.123 0.106 8.599 0.023 9.132 C -0.059 9.664 0.077 10.206 0.4 10.637 L 1.306 11.847 C 1.823 12.536 2.723 12.817 3.54 12.544 L 8.17 11 L 11.17 11 M 18.17 22 C 21.19 23.252 22.682 26.69 23.068 27.71 C 23.136 27.888 23.17 28.077 23.17 28.267 C 23.17 29.224 22.394 30 21.437 30 L 2.904 30 C 2.444 30 2.003 29.818 1.678 29.493 C 1.353 29.168 1.17 28.727 1.17 28.267 C 1.171 28.077 1.206 27.888 1.273 27.711 C 1.658 26.69 3.15 23.252 6.17 22 Z" fill="transparent" height="30.000000288934398px" id="C7MbOoD0b" stroke-dasharray="" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.5" stroke="rgb(255, 255, 255)" transform="translate(0 0)" width="23.169963836669922px"/></g></svg>)
Strengthen strategy
Bring clients specific offer, threshold, holiday, and capital-allocation recommendations.
Strengthen strategy
Bring clients specific offer, threshold, holiday, and capital-allocation recommendations.
Decisions, not dashboards
Move from reporting performance to recommending action.
Move from reporting performance to recommending action.
Move from reporting performance to recommending action.
Beyond better measurement
Stronger evidence deepens client trust, and expands the agency's strategic role.
Differentiate your agency
Bring clients an integrated view of how media, promotions, and margin work together to create incremental profit.
Defend renewals
Provide stronger evidence and a clearer decision narrative.
Expand scope
Add measurement, optimization, and planning work around the existing relationship.
Reduce churn risk
Identify leakage, displacement, and value-destroying mechanics before finance escalates.
Strengthen strategy
Bring clients specific offer, threshold, holiday, and capital-allocation recommendations.
Decisions, not dashboards
Move from reporting performance to recommending action.
Powering you
Powering you
The agency owns the relationship.
HIF strengthens the decisions.
The agency owns the relationship.
HIF strengthens the decisions.
The agency owns the relationship. HIF strengthens the decisions.
The agency owns the relationship. HIF strengthens the decisions.
The agency retains the client relationship, strategy, reporting, and account ownership. HIF powers the measurement and optimization.
The agency retains the client relationship, strategy, reporting, and account ownership. HIF powers the measurement and optimization.
HIF leads specialized economics and causal analysis; the agency integrates findings into the client strategy and ongoing account narrative.
HIF leads specialized economics and causal analysis; the agency integrates findings into the client strategy and ongoing account narrative.
HIF builds Promo Physics: causal measurement for D2C and omni channel brands and their agency partners to make profitable decisions across promotions and media.
© 2026 HIF. All Rights Reserved