Know what creates value - and what destroys it
Find the profit your attributed growth is hiding — and put it back to work.
Find the profit your attributed growth is hiding — and put it back to work.
Find the profit your attributed growth is hiding — and put it back to work.
Find the profit your attributed growth is hiding — and put it back to work.
Promo Physics™ separates incremental profit from demand you'd have gotten anyway, then directs what you recover toward the offers, segments, and timing that compound it.
Know what creates value - and what destroys it
Find the profit your attributed growth is hiding — and put it back to work.
Promo Physics™ separates incremental profit from demand you'd have gotten anyway, then directs what you recover toward the offers, segments, and timing that compound it.
Attribution can't tell the difference between a sale you earned and one you paid for. Promo Physics can.
Attribution can't tell the difference between a sale you earned and one you paid for. Promo Physics can.
Attribution can't tell
the difference between a sale you earned and one you paid for. Promo Physics can.
Attribution can't tell the difference between a sale you earned and one you paid for. Promo Physics can.
Promo Physics separates the incremental contribution of promotions and media from what would have happened anyway — pinpointing the offers and investments that create or erode margin, and showing exactly what to stop, protect, optimize, and scale.
Same data, different truths
The paradox of attributed growth
The paradox of attributed growth
The paradox of attributed growth
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Revenue rises during promotional periods, but contribution margin does not improve proportionally.
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ROAS moves around major offers, but missing behavioral and promotional effects can give media the wrong credit or blame.
ROAS moves around major offers, but missing behavioral and promotional effects can give media the wrong credit or blame.
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No single promotional offer looks expensive, but when stacked on an order, discounts, free shipping, gift with purchase, bundles, loyalty Read more
No single promotional offer looks expensive, but when stacked on an order, discounts, free shipping, gift with purchase, bundles, loyalty Read more
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Holiday lift looks strong, but post-promotion demand is rarely measured.
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New-customer growth may be subsidized while returning customers receive unnecessary incentives.
New-customer growth may be subsidized while returning customers receive unnecessary incentives.
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Marketing, finance, and analytics reach different conclusions from the same data.
The problem is not a lack of reporting. It is an incomplete economic model of the sale. Promo Physics completes it.
The decisions that drive profitable growth
The questions Promo Physics answers
The questions Promo Physics answers
The questions Promo Physics answers
Offer portfolio
Which SKUs, promotional stacks and omni channel interactions generate incremental contribution profit?
Offer portfolio
Which SKUs, promotional stacks and omni channel interactions generate incremental contribution profit?
Offer portfolio
Which SKUs, promotional stacks and omni channel interactions generate incremental contribution profit?
Depth and thresholds
What discount depth, shipping threshold, GWP threshold, or tier structure is economically strongest?
Depth and thresholds
What discount depth, shipping threshold, GWP threshold, or tier structure is economically strongest?
Depth and thresholds
What discount depth, shipping threshold, GWP threshold, or tier structure is economically strongest?
Customer segments
Which mechanics work for new versus returning customers and where is demand being subsidized?
Customer segments
Which mechanics work for new versus returning customers and where is demand being subsidized?
Customer segments
Which mechanics work for new versus returning customers and where is demand being subsidized?
Holiday strategy
Which media and promo mix is predicted to perform best per holiday?
Holiday strategy
Which media and promo mix is predicted to perform best per holiday?
Holiday strategy
Which media and promo mix is predicted to perform best per holiday?
Media efficiency
What real ROAS is, after accounting for promotional lift, seasonality, and other confounders.
Media efficiency
What real ROAS is, after accounting for promotional lift, seasonality, and other confounders.
Media efficiency
What real ROAS is, after accounting for promotional lift, seasonality, and other confounders.
Capital allocation
Which promos or media spend should be stopped, protected, optimized, or scaled?
Capital allocation
Which promos or media spend should be stopped, protected, optimized, or scaled?
Capital allocation
Which promos or media spend should be stopped, protected, optimized, or scaled?
Same data, different truths
The paradox of
attributed growth
Revenue rises during promotional periods, but contribution margin does not improve proportionally.
ROAS moves around major offers, but missing behavioral and promotional effects can give media the wrong credit or blame.
No single promotional offer looks expensive, but when stacked on an order, discounts, free shipping, gift with purchase, bundles, loyalty Read more
Holiday lift looks strong, but post-promotion demand is rarely measured.
New-customer growth may be subsidized while returning customers receive unnecessary incentives.
Marketing, finance, and analytics reach different conclusions from the same data.
The problem is not a lack of reporting. It is an incomplete economic model of the sale. Promo Physics completes it.
The decisions that drive profitable growth
The questions Promo Physics answers
Offer portfolio
Which SKUs, promotional stacks and omni channel interactions generate incremental contribution profit?
Depth and thresholds
What discount depth, shipping threshold, GWP threshold, or tier structure is economically strongest?
Customer segments
Which mechanics work for new versus returning customers and where is demand being subsidized?
Holiday strategy
Which media and promo mix is predicted to perform best per holiday?
Media efficiency
What real ROAS is, after accounting for promotional lift, seasonality, and other confounders.
Capital allocation
Which promos or media spend should be stopped, protected, optimized, or scaled?
The payoff
The payoff
Financial and operational outcomes
Financial and operational outcomes
Financial and
operational outcomes
Financial and operational outcomes
Recover hidden margin
Leaks that quietly destroyed margin, now made known
Recover hidden margin
Leaks that quietly destroyed margin, now made known
Prove true profit
Offers built for incremental economics, not attributed revenue
Prove true profit
Offers built for incremental economics, not attributed revenue
Deploy capital efficiently
Budget ranked and directed toward the highest-return actions
Deploy capital efficiently
Budget ranked and directed toward the highest-return actions
Defend growth
Marketing, finance, and leadership finally reading the same number
Defend growth
Marketing, finance, and leadership finally reading the same number
Avoid costly bets
Bad economics surfaced before deployment, not after
Avoid costly bets
Bad economics surfaced before deployment, not after
Decide with confidence
No need to wait on a test cell to know what's working
Decide with confidence
No need to wait on a test cell to know what's working
Find out what your attribution model has been hiding
Find out what your attribution model has been hiding
Find out what your attribution model has been hiding
Find out what your attribution model has been hiding
HIF builds Promo Physics: causal measurement for D2C and omni channel brands and their agency partners to make profitable decisions across promotions and media.
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