Promo Physics™

For brands

For agencies

About

Promo Physics™

A decision system for omni media and stacked promotions that tells you what happened, what likely caused it, and what to do next.

Promo Physics applies causal, predictive, and optimization modeling to the transaction, promotion, media, and margin history you already have.

Bring Promo Physics™ to Your Team

Thinking behind the physics

Promo Physics™

For brands

For agencies

About

Promo Physics™

A decision system for omni media and stacked promotions that tells you what happened, what likely caused it, and what to do next.

Promo Physics applies causal, predictive, and optimization modeling to the transaction, promotion, media, and margin history you already have.

Bring Promo Physics™ to Your Team

Thinking behind the physics

The metric that matters

The metric that matters

Incremental

contribution profit.
Not attributed revenue.

Incremental

contribution profit.
Not attributed revenue.

Incremental contribution profit. Not attributed revenue.

Incremental

contribution profit.
Not attributed revenue.

The standard every decision must meet. Promo Physics uses causal measurement to extract incremental margin.

Behavioral and promotional effects are often absent, incomplete, or weakly represented in conventional measurement. Promo Physics starts with that missing force.

Connects the causal evidence to media interpretation, customer segments, offer mechanics, margin, and future demand.

Extract the invisible forces

The Physics of Promotional & Media Leakage

Gravity is undetectable on a single molecule, yet undeniable across an object. A discount or a giveaway works the same way — invisible order to order, decisive across thousands of them. Promo Physics turns such invisible gravity into a measurable leakage — and every measurable leakage into a decision.

From signal to spend

The Promo Physics decision stack

MEASURE

Incremental return on promo incentives, incremental return on ad spend & promo incentives, depth response, effective discount rate, order economics

DIAGNOSE

Elasticity, stack interaction, cannibalization, customer mix, waterfalls, seasonal and policy diagnostics

OPTIMIZE

Shipping and GWP thresholds, discount depth, bundles, tiers, stack and segment recommendations

PREDICT

Demand, policy-aware forecasts, seasonal scenarios, displacement effects

ALLOCATE

Promo and media mix modeling, response curves, efficiency frontiers, budget

What created incremental revenue and margin?

Why did performance occur and where did value move?

What offer should run, for whom, and under what rules and on which media channels?

What may happen under alternative calendars and policies?

What should stop, protect, optimize, scale, or receive budget?

MEASURE

Incremental return on promo incentives, incremental return on ad spend & promo incentives, depth response, effective discount rate, order economics

What created incremental revenue and margin?

DIAGNOSE

Elasticity, stack interaction, cannibalization, customer mix, waterfalls, seasonal and policy diagnostics

Why did performance occur and where did value move?

OPTIMIZE

Shipping and GWP thresholds, discount depth, bundles, tiers, stack and segment recommendations

What offer should run, for whom, and under what rules and on which media channels?

PREDICT

Demand, policy-aware forecasts, seasonal scenarios, displacement effects

What may happen under alternative calendars and policies?

ALLOCATE

Promo and media mix modeling, response curves, efficiency frontiers, budget

What should stop, protect, optimize, scale, or receive budget?

Extract the invisible forces

The Physics of Promotional & Media Leakage

From signal to spend

The Promo Physics decision stack

MEASURE

Incremental return on promo incentives, incremental return on ad spend & promo incentives, depth response, effective discount rate, order economics

DIAGNOSE

Elasticity, stack interaction, cannibalization, customer mix, waterfalls, seasonal and policy diagnostics

OPTIMIZE

Shipping and GWP thresholds, discount depth, bundles, tiers, stack and segment recommendations

PREDICT

Demand, policy-aware forecasts, seasonal scenarios, displacement effects

ALLOCATE

Promo and media mix modeling, response curves, efficiency frontiers, budget

What created incremental revenue and margin?

Why did performance occur and where did value move?

What offer should run, for whom, and under what rules and on which media channels?

What may happen under alternative calendars and policies?

What should stop, protect, optimize, scale, or receive budget?

MEASURE

Incremental return on promo incentives, incremental return on ad spend & promo incentives, depth response, effective discount rate, order economics

What created incremental revenue and margin?

DIAGNOSE

Elasticity, stack interaction, cannibalization, customer mix, waterfalls, seasonal and policy diagnostics

Why did performance occur and where did value move?

OPTIMIZE

Shipping and GWP thresholds, discount depth, bundles, tiers, stack and segment recommendations

What offer should run, for whom, and under what rules and on which media channels?

PREDICT

Demand, policy-aware forecasts, seasonal scenarios, displacement effects

What may happen under alternative calendars and policies?

ALLOCATE

Promo and media mix modeling, response curves, efficiency frontiers, budget

What should stop, protect, optimize, scale, or receive budget?

Speed without the wait

Speed without the wait

Make Decisions at the Speed of Market

Promo Physics uses causal inference on historical operating data — measuring far more variables, far faster, than a randomized control test program can.

Staged engagement by readiness

The engagement path

Executive Assessment

The starting point for every engagement — a working conversation to clarify the gap and confirm fit before any work begins.

Baseline & Diagnostics

Establishes the economics of your promotional and media spend — where you stand today, and what's worth solving first.

Causal Promo Optimization

Turns causal measurement into decision-grade recommendations your team can act on immediately.

Expert-Led Strategy

Sharpens strategy and testing discipline while your data infrastructure matures toward full causal readiness.

Growth Governance

Embeds the operating rhythm — so incremental decisions become how you run the business, not a one-time exercise.

For brands

For agencies

Bring Promo Physics™ to Your Team

HIF builds Promo Physics: causal measurement for D2C and omni channel brands and their agency partners to make profitable decisions across promotions and media.

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Promo Physics™

For brands

For agencies

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Location

P.O. Box 171, Rockwall, TX
75087, USA

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